Ap style purdue owl

Ap style purdue owl

 · APA style is most commonly used for formatting papers in the Social Sciences—business, economics, psychology, sociology, nursing, etc. Updates to APA are posted on the APA website blogger.com You may also reference the Purdue OWL: blogger.com APA (American Psychological Association) style is most commonly used to cite sources within the social sciences. This resource, revised according to the 7 th edition of the APA manual, offers examples for the general format of APA research papers, in-text citations, endnotes/footnotes, and the reference page Please use the example at the bottom of this page to cite the Purdue OWL in APA. To see a side-by-side comparison of the three most widely used citation styles, including a chart of all APA citation guidelines, see the Citation Style Chart. You can also watch our APA vidcast series on the Purdue OWL

Press Releases // Purdue Writing Lab

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site ap style purdue owl acceptance of our terms and conditions of fair use.

These resources provide an overview of journalistic writing with explanations of the most important and most often used elements of journalism and the Associated Press style. This resource, revised according to The Associated Press Stylebookoffers examples for the general format of AP style. For more information, please consult The Associated Press Stylebookap style purdue owl, 47 th edition, ap style purdue owl. New and useful information are the key facets for creating effective press releases.

On a daily basis, press releases are used for a number of reasons e. Although press releases are issued every day, there is an expectation that the press release will contain some new information given or valuable information that readers will want to or need to know.

While most companies and people who use press releases feel their information is newsworthy, it may be more useful to consider the target audience i. Since the press release will be judged by an editor or director of a given media outlet, it is important to understand that the time and space available for such releases are limited.

This means if the information in the press release is not new or useful—it will not likely be printed or aired— even if the release is well written. To better assure that your press release is given maximum consideration, you should follow a few basic requirements. While press releases are not obligatory, if used properly, they can increase the coverage of your information among your target audiences.

Once you have decided that ap style purdue owl need a press release, you should draft your release to include information that is easy to comprehend for journalists who will use your material to reach your target audience. Who are the people that want the release? Is the whole company making the release e. Who do you want to take action on the release? Who ap style purdue owl your news affect or benefit? In the case of the marathon, it is likely to have all able runners as its target audience.

For the company holiday, the company workers are likely the target audience, ap style purdue owl. If the holiday is related to a local event or pays respect to people unrelated to Widget Ap style purdue owl, the press release may have a wider target audience outside of Widget Keys.

TIP: Consider that there may be secondary audience members outside of your target audience, but write specifically for your target audience. TIP: Always include all forms of possible contact information, such as facsimile and telephone numbers, websites, emails, postal addresses, and other services like bilingual customer support.

TIP: Some situations call for two press releases, one for the areas affected by the announcement and another for areas unaffected by the announcement. A more precise date will be appreciated by the news outlet and the customer. TIP: Be certain that not only the date is clear but also the action that needs to occur is clear.

TIP: Remember to keep the information relevant to the target audience, and not to use a press release for placing blame or pointing fingers. News and media outlets will not likely use your release if there is propaganda or self-serving details included in it.

Once you have answered the 5 W and 1 H questions, you should begin the rough draft of your press release. The short answers you have to answer: who, what where, when, ap style purdue owl, why, and how, are useful beginnings that will need to be shaped for maximum effectiveness, ap style purdue owl. Writing with brevity will catch the eye of editors as being clear and straightforward.

Adding a few ap style purdue owl for editorial flare might improve the sound of the press release, but it may confuse editors about the tone and voice of the press release. TIP: Preserve the integrity of your press release by including only the essential and relevant information needed by the target audience. While this ap style purdue owl simple, it can be a rather tough choice between necessary information and gratuitous details.

Drafting several copies of a press release is standard operating procedure for most companies. Press releases can be sent to media outlets well in advance of their release. These press releases are put under embargo. This allows media outlets to prepare stories that might help viewers and readers understand the content of a release before they release the information.

Sometimes, media outlets will want to raise awareness of its audience by helping them become sensitive to something that will be announced soon. For example, a news outlet might spend a week broadcasting short vignettes and research reports on the importance of a local river on the ecology of a town because a press release on trash disposal reform is on embargo now but will be announced soon. TIP: Do not use embargoed press releases. Media outlets do not usually like to hold onto embargoed releases, unless there is a clear need for it.

Sending an embargoed press release leaves the chance that media outlets will not use it in their news cycle. As mentioned earlier, it is important to stay brief. Try to write no more than 50 words for your release, and try to make sure each sentence is meaningful. Make the target audience interested in the information of the release, but also consider the venue of the press release. For example, you may need to write several press releases depending on the outlet you choose for your press release.

If you use an audio only format for your release, ap style purdue owl, it may not be productive to announce long strings of numbers as may be the case in a product recall. You may need to consider if you require another version of your release for black and white media as compared to color media. Knowing how your target audience will receive your information is an important consideration for how you write your press release. Consider a press release that is made on television.

What if the president of a company will be permitted to read the announcement? This means the announcement will have to consider pronoun usage. When thinking about the target audience, remember that the diversity of knowledge amongst the target audience requires consideration.

For example, what knowledge do they have about the company? Is there a need to understand jargon to understand the press release? TIP: Be sure the language used in your press release describes the relevant topics according to the target audience. Specialist and engineers may easily comprehend technical graphics included in a press release put in a field specific magazine, but this may not be the case for press releases placed in a local newspaper.

Give your press release a relevant and memorable title. Remember, though, press releases are not advertisements. This press release title has useless information and appears to be more of an advertisement for Middle Town Auctions than an announcement of a charity event.

Including this sort of information might be important to Middle Town Auction, but it does not belong in the title.

There could be more information, like a time and an address, but remember this is merely the title of the press release. Consider if your release is for immediate release or embargoed? Ap style purdue owl sure to include contact information so a media ap style purdue owl can contact the appropriate person for clarification or further questions.

The media contact may, or may not, be the same person as the official contact person for the company—always include a media contact address, phone, and email, ap style purdue owl. Press releases are easier to read when they are double-spaced. Using wide margins can help give reports space for taking notes. Keep paragraphing to a minimum, the longer the draft the less likely the media personnel will want to read your draft.

Always try to get you point across in under a page, more than 2 pages will likely be seen as a news article and not a press release. If you happen to have extra information e.

Journalism and Journalistic Writing. Creating a Headline, or Writing a Lead Sentence. Clarity in Writing. Visual Rhetoric: Overview. Find Info For Find Info For Academics Admissions Current Students Athletics About Careers Prospective Students Research and Partnerships Quick Links Apply Ap style purdue owl President Shop Visit Give Emergency. Purdue Online Writing Lab College of Liberal Arts. Writing Lab Purdue OWL Research Contact Site Map, ap style purdue owl.

Subject-Specific Writing Journalism and Journalistic Writing. Welcome to the Purdue OWL This page is brought to you by the OWL at Purdue University. Writing Press Releases Summary: These resources provide an overview of journalistic writing with explanations of the most important and most often used elements of journalism and the Associated Press style.

What information are you trying to announce? Is the information new? All ap style purdue owl home security systems will receive a new panic button to replace faulty button on current models. If the information is technical, you may need graphics to help clearly convey your message. What are the signs of a faulty switch? Clearly, a technical announcement such as this one may require more information than can be clearly conveyed in a short press release.

In these cases, it is best to include contact information for customers to use so they can learn about replacement strategies. Where is this new information most relevant? Is the announced information needed in all geographical locations, or is the information mostly useful in confined, specific locations? Where do I need to be to be affected by the press release?

For example, the target audience of a price increase for services in a specific region of a country will want to know exactly which stores will have the price increase. Other people will want to know that their prices are not going to change. When is the information going to become useful, or when will the information ap style purdue owl useless? Understanding timelines on information is important. If the information has a start date, e.

Purdue OWL: APA Formatting: Reference List Basics

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AP Style // Purdue Writing Lab

Please use the example at the bottom of this page to cite the Purdue OWL in APA. To see a side-by-side comparison of the three most widely used citation styles, including a chart of all APA citation guidelines, see the Citation Style Chart. You can also watch our APA vidcast series on the Purdue OWL The Purdue University Online Writing Lab serves writers from around the world and the Purdue University Writing Lab helps writers on Purdue's campus. offers examples for the general format of AP style. For more information, please consult The Associated Press Stylebook , 47 th edition  · APA style is most commonly used for formatting papers in the Social Sciences—business, economics, psychology, sociology, nursing, etc. Updates to APA are posted on the APA website blogger.com You may also reference the Purdue OWL: blogger.com